In the beginning ……..

The town of Redditch in Worcestershire grew up around Bordesley Abbey, a Cistercian order and soon built up a steady industry making sewing needles. Around 1770 some firms switched to making fishing hooks which involves a fairly similar process. Two firms stand out, that of Henry Milward and S. Allcocks, but there were many, many more smaller firms and gradually they started to make other items of fishing tackle until there wasn’t an item that they didn’t all each make. allcocks factory clive roadThe huge Allcock factory, an artist’s impression. In 1926 they were recorded as employing over 1000 staff. Starting like most from humble needle-making and then fish hook making, the firm of Allcocks really prospered under the ownership of Samuel who followed his father around the country selling tackle and took over this chore at just fifteen years old earning himself the nickname ‘The Boy Salesman’. He even expanded the company into North America.

. This  situation later of everybody making everything, rather than specialising in a particular item of fishing tackle may have proved the downfall of all with so many companies duplicating each others products. Because by the time other firms based elsewhere started importing cheap foreign-made fishing tackle in the 1960’s the market virtually collapsed.

Notable amongst all these companies in Redditch was that which was founded by a supremely gifted ex-Allcocks employee, James William Young. His firm, JW Young ended up making fishing reels for his old employer Allcocks and most other British companies too, but the collapsing home market saw them  re-join with Allcocks in 1963 as Allcock-Young and later another firm, Lee Products, to form Top Tackle, only for the controlling company , Cope Allman International, to sell the lot off a few years later to the American company Shakespeare. More of these shenanigans soon…….

The new American owners soon closed the joint venture down and shifted manufacture to the Far East where it remains to this day ….with one exception which I’ll come to shortly.

The genius reel engineer James William Young, incidentally, had died whilst on holiday  on The Isle of Man in strange circumstances which were barely investigated back in 1921. He was just 51 years old and still developing further modifications to his masterpiece the Allcocks Aerial reel. When he followed his father into the workshops at Allcocks he was just a boy. Within three months he was in charge of the department and also working into the late evening soldering together tin boxes in the box workshop. He was reputed as a child to have once made a miniature bicycle with 400 hand-made moving parts….

After a mix-up with hotel reservations when on holiday on the Isle of Man, he had nowhere to stay but was placed in the drawing room on the second floor of Carlton House and given a temporary bed. The next morning he could not be found, but was later discovered dead in a pool of blood in the buildings basement. How he got there was never discovered………

The Coroner’s Jury in Douglas later recorded a verdict of Accidental Death.

That  merger with Allcocks story is more complicated though;  as Cope Allman International was created by re-naming  Midland and Northern Counties Investments who themselves had only been given that name in 1963,….. previously they were the Leeds Consumer Ice and Cold Storage Company of whom Leonard Matchan was chairman from 1960.

Matchan  owned all the other companies mentioned  too and had already bought heavily into JW Youngs in 1961.

So, Allcocks ‘merging’ with JW Young was not quite what it seemed…it was more like opening the door to the wolf than closing the door to competition……. Lee Products probably had no idea what they were getting themselves into

. A couple of years later Milwards too stopped making fishing tackle all together, though they still to this day make sewing needles.

The one exception I mentioned is JW Youngs. Although Shakespeare recently launched a range of fishing rods under the JW Young name ( though that firm had never made fishing rods before ) they did allow an ex-employee, Jim Young, to start making reels again using his forebears name. I have read that he worked for Swift Engineering of Redditch after the original JW Youngs was closed by Shakespeare and that he ended up taking that firm over when the earlier owners retired.

This second JW Youngs company was later acquired by tackle makers Masterline, themselves part of Normark, a company set up in America by Laurie Rapala the famous fishing lure manufacturer.

Americans again!

Shakespeare later sold off the Allcocks name to a fishing tackle and outdoors shop in Ireland, Dennett Outdoor Ltd, who still make a few lures under that name and also use the name of the failed joint venture, Top Tackle.

Many members of the tackle making families broke away over the years to form their own little firms, some married the children of other firms and the whole town became involved in fishing tackle with relatives working in most other firms in the town too.

Indeed Samuel Allcock himself,…. under whom Allcocks had prospered so much, married a Miss Playfair, whose father was a famous rod maker in Edinburgh.

Here are the names of some of these firms….. all gone now.


WA Allcock


Martin James

Lee Products

Edgar Sealey ( There’s records of Sealeys as fishing float makers supplying Allcocks once)

Bernard Sealey ( also trading as Precision )

Aspindale. Only formed much later in 1946 the two founding brothers James and William soon parted company in 1949 and each ran firms separately; … James Aspindale traded as Aspindale and Son, with his son Peter, …. and William traded as Aero, the name of most of their rods when they had been together, but both closed for very different reasons.   James and Peter were joined by ex-Allcock employee Tony Croft. When he left for pastures new, James closed down when son Peter was desperately ill after a horrifying car crash

Later the name was taken again up by a former employee… Tony Croft, formed Croft Competitive Rods with his brother and he was later joined again by Peter Aspindale the now-recovered son of Aspindale founder James, as the new firms accountant. They decided to revive the name and James Aspindale and Son was re-formed yet again.

In the meantime the other brother, William only produced rods for a very short time before going broke, using equipment he retained from the Aspindale Brothers days and using bought-in labour, as he was just an accountant himself.  When the firm went under he sold the tooling to Ken Johnson who created Falcon rods, making rods almost identical to the Aspindale rods of 1946 to 1949, and the famous Aero Wizard.

Later Tony Croft and Peter Aspindale too had to close down for financial reasons. It seems accountancy was not the forté of the family. Tony Croft went South  and eventually started his own firm after working for Davenport and Fordham, but he then went on to set up a factory in China for Berkeley, the American giant!

Peter now learned to make rods himself and traded as Aspindale and Son again, the name having yet another life. As well as his own brand rods he made rods for tackle shops, such as Tom Watson of Nottingham, for whom he is thought to have made the ‘Wasp’ rod, which bears an uncanny resemblance to his father and uncle’s Aero 890 rod from 1946!  

Forgive me for this indulgently long history of the Aspindale name, but it’s too important to miss out and it answers so many questions. This is the first time all this has been recorded in print. If you think it’s confusing so far you’d better be sitting down….Tony Croft and his brother worked briefly for William Aspindale, before Tony went to Aspindale and Sons to work with ‘Jimmy’ and Peter….. Jimmy had learned the craft of making dam-less hollow-built rods at Milwards before the War, where he was rod-making workshop foreman.

Martinez and Bird

J Warner

RS Bartleet

Albert Smith

Allcocks also expanded into North America under Samuel Allcock, where they formed Allcock and Laight. Charles Laight was a Redditch  manufacturer too and the new venture was based in Toronto in Canada. Some tackle was imported from the UK but the fishing rods were made in Canada. The first manager sent out from Redditch to run the new business was a Mr.Milward! He was replaced by Mr.Westwood who later bought Mr. Laight’s share of the business. The company was re-named Allcock,Laight and Westwood and it was in this guise it built its first rod made from ‘split cane in 1879’.

This momentous rod was made by Mr. Alfred Willmore who had joined the rod making department in 1863.

An American invention, split…and the somewhat similar ‘built’ …cane involved splitting long stalks, or culms, of bamboo into six long, thin, tapering triangular strips that could be glued together to make a light, strong and flexible, hexagonal fishing rod. Sometimes the cane was planed on the ‘inside’ edge too to create a hollow section of built cane thus:

hollow-built cane section Looks like a pencil, doesn’t it?

More of split cane, built cane and hollow-built cane later………….much, much more.

Allcock,Laight and Westwood also imported un-finished American lures from the famous Creek Chub Bait Company into Canada. It wasn’t certain if they made them or finished them, but I recently found some notes online where an ex-employee at Creek Cub speaks of the white ( undercoat paint only ) lures being boxed up and sent to Toronto.

Here is the American product…this is a ‘Pikie’ alw pikie

And here is an Allcocks, Laight and Westwood lure in its later box alw lure

I have one such lure…a Pikie like the first image….(which holds the world record of taking the biggest pike ever incidentally),… in an Allcock, Laight and Westwood box, but I obtained it from Sweden of all places. So it has travelled from Garrett, Indiana to Toronto, Canada then on to Sweden before coming to me here in the U.K. It is a most treasured possession.

As my research continues I have come across some more information about Allcock,Laight and Westwood;

Sadly it appears that Frank Westwood, the son of the firm’s co-owner Benjamin Westwood was murdered when he was just 18 years old at the door of the family residence.

This from a record of the Mount Pleasant Cemetery in Toronto:

westwood murder1

westwood murder2 (Custom)

I can’t help but think that if young Frank were shot by a woman dressed as a man, whom he knew he’d have said so before he died……………………